Saturday 12 March 2016

Häagen-Dazs - the temporary ice cream house in Melbourne

You might find it incredulous, that at this age of globalization and rapid international trade, we are unable to get excellent premium product such as the Häagen-Dazs ice cream in a highly populous city like Melbourne.

The Häagen-Dazs ice cream is founded in New York in 1961, with only three classic flavours of vanilla, chocolate and coffee originally. The business has then been expanded and making a name in various European and Asian countries. The ice cream is best known for its premium status, being one of the distinctive few commercial ice cream brands that do not use stabilizers, with very little air mixed in during manufacturing, no emulsifiers, and with a high butterfat content (which minimizes the formation of ice crystals).

The ice cream is creamy and always bursting with real natural flavours. It is not surprising that the brand soon became the favourite choice of many true ice cream lovers around the world.

Hence, when we heard news like Häagen-Dazs is going to set up stores and making its presence in Australia later this year, we are naturally excited and very much looking forward to it!

To celebrate its soon arrival in Australia, Häagen-Dazs has built a temporary ice cream house at the Federation Square Amphitheatre for 5 weeks from 11 March to 16 April.

You can walk in to their little wooden hut with lovely green plants, and satisfy your taste buds from a selection of 12 signature flavours of Häagen-Dazs: classic flavours such as the Belgian chocolate, vanilla and coffee; or the oriental flavours such as green tea; or the fruity types like strawberry & cream or mango & raspberry. You can get $6 for a scoop, $9 for two scoops, or $12 for three scoops. Or alternatively, you can get a made-in-France take home pint (473 ml) for $15 each. 

There is also an “Ultimate Tasting” event, a one-hour class that costs $40 for two tickets, which will guide the ice cream cravers through a series of taste tests in the pursuit of determining each individual’s ultimate ice cream flavour. Bookings are required, and it seems from the website that all places have already been taken up. It appears that you can only sign up for their waiting list at the moment and wait for others’ cancellation for your chance to enter this real fun class.


Federation Square, beside Flinders Street


11 March 2016 – 16 April 2016;
Close on Monday


Tuesday – Thursday: 5- 10 p.m.
Friday: 5-11 p.m.
Saturday: 2- 11 p.m.
Sunday: 2- 9 p.m.


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